一切都可以变，除了信仰：百年品牌启示录 (Everything Can Change Except Belief -- Revelation from Brands Existing for More than A Century)

在这个世界上，大大小小的公司有成千上万家。然而，细数起来，拥有百年以上历史的公司却屈指可数。如果把这个商业世界比作一个花园的话，很显然，这些百年名企便是里面最耀眼的奇葩。There are thousands and millions of companies in the world; however, those with a history of more than a hundred years are countable. If the business world is like a garden, those name-brand companies are the most dazzling and wonderful flowers.